My entire life has been a story. As a player in the national team and manager of the Tel Aviv “Plibuk” youth team, I was used to standing on the stage and telling emotional stories. I take the pain, the joy, the victory and the disappointment of the audience and turn them into art. But there was one story I didn’t know how to tell you — my financial story.

For a long time I felt that I needed to put things in order. After difficult encounters and pressure at home, questions began to surface — a feeling of lack of control and financial management that I simply could not rely on. I decided to take action and turned to Paamonim.

Then the war arrived. As a reserve soldier, the reality hit hard. The expenses increased, income decreased, and suddenly the need for financial order became urgent. At the same time, I met Naama from the “Economic Space” program, and that meeting was exactly what I needed during the storm.

I remember sitting with Naama for hours. Hours in which I sat in situations where it was not easy to describe, and we simply created order. Every shekel, every account, every corner of my financial management received simple explanation. That presence, the “map” she helped me create, made the expenses look less frightening and gave me personal tools and clarity.

From there the path continued to Gili Hefer, a business advisor who meets people in many different places. We met in his home, he gave me a cup of coffee (so I did my part too… ), and he got straight to work. But alongside his ability to simply guide, he does it with kindness, a wide heart, and faith. He showed me how to lead my business forward, even during difficult days and uncertainty.

What truly keeps me going during endless reserve days is the understanding that all this work has a deeper meaning. People who dedicate their time and professional knowledge and share these tools with others — simply because they care.

Today, when I go up on stage with my ensemble, I feel a little lighter. The order that Naama created for me and the direction that Gili gave me allow me to continue creating, singing, and rejoicing — knowing there are people strengthening my hand even outside the spotlight.

Thank you, Paamonim team, for giving me the quiet that allows me to keep creating.

You are the heartbeat behind the scenes.